We were set a 1 day brief by associate Tutor, Amanda Sue Rope on printing campaigns as a 1 day project and part of a longer charity project. We had to chose a specific strapline, target audience and apply them to four different formats.
- Billboard on a busy road.
- Poster on underground tube platform.
- Full- page advert in broadsheet newspaper.
- Advert on side of a double decker bus.
My chosen strapline was ‘See what we mean’-Canon. I chose the target audience of 18-25 year old people who would have access to at least one of the different types of formats set. I begun by quickly experimenting and jotting down ideas for my chosen strapline and ways i could incorporate the text within the piece.
I intially struggled with the project only because of its fast pace over only 1 day, i was happy with how many choices we had because it meant i could pick something i am passionate about. I wanted to do something simple but bold so people would understand the point of the campaign even without having lots of time to stop and stare.
I then continued to develop the favorites of my initial ideas into 16 finalized images, 4 images for each format that tested different compositions and materials.
I enjoyed each format because they didn’t allow me to get bored, i changed the material and compostion for each thumbnail to experiment what worked best together. We were told to think about conveying the message through a selective amount of detail. To employ a reflective iterative ‘rough-making’ process to explore and discover visual solutions.
We then presented the final developed ideas in a group crit, giving me a chance to see how other people worked and the outcomes they achieved. This type of presentation gave me more inspiration for future projects.
We were set the task of picking between two editorial articles and then to illustrate what has been said througout. The aim was for people to be attracted the article and for them to roughly get an idea of what the article was about.
I chose the article ‘Is it ever okay to photograph strangers on a train’
I begun by quickly sketching small ideas for compositions, media and subject matter. I struggled initially with this project because of its fast pace and quick turn over time.
I enjoyed the project because it was different and there was a choice which allowed each of us to pick something we felt more inspiration towards.
Once i had read more articles in The Guardian to get a feel for what type of audience it attracted and what the aim of the illustration should be, i was able to decide on a final composition and media for my final piece. I wanted a simple composition that was quite mundain because the nature of the subjects being photographed.
- Facts Interpretation
- Evidence ‘Untested’ theory
- Method Indefinate answers
- Testing Ambiguity
Philosophy: How humour effects people in the brain during examination
This lecture was about the different ways of making things funny, does it need to be proven or simply depending on the beholder? I learnt about the research into humour, suddenly it wasn’t something spontaneous or coincidental. It became so much more calculated and tested beyond what i imaged. Although I’ve done art theory and researched different contextual facts throughout studying art from school until now, constellation is still something so new and interesting to learn.
*a way of categorizing and naming inanimate objects*
Reading list: Jimmy carr – comedian and tax dodger
– “The art of looking sideways” A. Fletcher
– “Sweet madness: A study of humour” F.W Fry
Incongruity theories: Not expected situation, repetitive can sometimes mean always funny.
Agression theories: Analysing humour and process, explanation needed resourcing, humour as a weapon-way of organizing power struggles.
Release theories: Awkward moment laughter, ways of dealing with emotion and thoughts.
This first lecture of humour was suuuch an eye opener.. I had always loved comedy and laughing but had never thought of the impact it had upon art. I’d never really thought what made things funny but only that they simply were funny. Having already read one of the books on the reading list i feel i made the right decision with this option, it really suited me and things i was interested in. Now the challenge was to see whether this was something i could apply into my illustrations.