TED briefing..Posted: March 25, 2014
Its easter project time…
Todays briefing with Anna Bhushan and Chris Glynn was about TED presentations and our task of turning a chosen topic and making it into a visual project in order to attract and intrigue a new ordinance.
The word illustration comes from the latin verb, ‘illustrare’ meaning to ‘light up’ or to ‘shed light’. Illustrations have the power to simultaneously light up our imaginations and to shed light on complex subject matter. The illustrator can draw people into engaging with ideas they may otherwise feel alienated by, they can visually delight their audience and find new ways to suggest meaning and communicate concepts.
This has been an area of emerging interest in recent years with for example, the Illustration Research Symposium, ‘Science, Imagination and the Illustration of Knowledge’; Wellcome Trust funded projects such as ‘Illustrating Science’ in collaboration the House of Illustration and Neurocomics with Matteo Farinella, published by Nobrow. The project, collective and exhibition, ‘Jiggling Atoms’ involved mixing ‘knitting and black holes, paint and giant particle-detectors.’
Public engagement is becoming an important concern for scientists and this is opening up new markets for illustration. TED talks has contributed to making pioneering scientific thinking accessible and interesting to the public. Each Ted Talk is under 18 minutes and addresses topics that range from “ How a Dead Duck Changed my Life” to “Why our universe might exist on a knife edge”.
You are invited to choose a TED talk from the Science category. There are 390 in this category, the talks span a huge range of subjects and you can choose any one that appeals to you: http://www.ted.com/topics/science
We suggest that you begin by
- Watching the talk many times, making visual and written notes as you do so.
- Spending the first one week of the project visually brainstorming ideas.
- Researching artists/ illustrators who have engaged with science in their work.
- Consider how your images could help to shed light on the subject and communicate key ideas. Make them appealing and interesting enough to inspire your audience to find out more about the subject.
I liked the idea of turning this presentation into more of a metaphor/narrative instead of a diagram, being someone who science and maths doesn’t come easy too i think the visual narrative is the best way to get people like me’s attention to the less visual things in life. I look forward to starting this task and hope i can interlink at least some parts of what i’m doing for my dissertation, giving answers and supporting one another.
I haven’t heard of TED presentations before today so my next stop now is to begin the research and watching a few selected talks in order to decide what i can base my project on. Here its begins….